My Ultimate Challenge: Going Fashionably Green

Buying clothes is where my sustainability quest falls seriously short. I get overwhelmed – should I read CSR reports and check out supply chain practices before walking in a store? My brain also doesn’t go directly to thoughts of organic cotton when I twirl a shirt around, rather if it’ll go with my new jeans (that I also bought without thinking about organic anything). But, the toll of ignoring sustainability, pushing it off because it’s hard, feels hypocritical. So, it’s time to try.

My 'new' purchases

I believe simple attainable steps are the path to real change. Instead of starting with store eco-research, I started with my favorite green go-to, the art of reuse. Today was my second time buying ‘recycled clothing’. Unlike pricey vintage or often smelly GoodWill clothes, recycled clothing stores (like Crossroads in the Haight, LA, NY, Chicago, Portland, & Seattle), carry interesting, clean, clothing. And while you may be hung up on the thought of wearing someone else’s shirt, just throw it in the wash and get over it (hot water kills everything). Though I had to dig, I scored three awesome new shirts for $25 total (one has elbow pads, I’m thrilled). This seems like the easiest way to get my shopping fix in and make sure I’m at least not adding any extra eco-torment to the world.

If you really can’t get on board with hand-me-downs (and it’s ok if you can’t, no judging here!), one of my FAVORITE start-up stores, that just opened online, is SustainU. Talk about cradle to cradle, this company ONLY uses recycled materials in their clothing. Right now their shop consists of t-shirts, hoodies, and the like, but as they expand, I know this will be where I shop. Recycled NEW clothes. Yes!

If you don’t live near a Crossroads or if you google ‘recycled clothing stores’ and nothing comes up in your hood, think about organizing a clothing swap with some friends or at work. Often things I’m ‘over’ are in great shape and perfect for someone else. You can also try your local GoodWill (who knows it may not smell!), or, come visit me in SF and bring an empty suitcase.

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