My last post about Naked Juice’s $9 mil settlement for false advertising (WTF #1) got me thinking about the brands truly pioneering sustainable products and how a lot of them are no more. These cowboys have mostly been purchased by larger (mostly terrible) companies that change the products, change the ingredients, and change the supply chains all under the guise of reaching the masses. I have no snobbery around my favorite eco-products being offered at Wal-Mart (I have snobbery around not stepping foot in a Wal-Mart but that’s for another day). I actually LOVE the idea of more people being able to buy the products I love and use. More people making conscious choices. Which in theory should add up to more trees saved, less GHGs put into the air, better labor conditions, right?! Unfortunately the reality isn’t quite that rosy.
Since I’m lactose-free soy is part of my diet. When Silk Soymilk was taken over by megatron Dean Foods, they began to use conventional soybeans instead of organic ones WITHOUT CHANGING THE PACKAGING. WTF #2. The same Dean Foods also bought Horizon (what was great organic milk) and now they are being sued by farmers and the Cornucopia Institute for selling fake organic milk, and investigated by the Justice Department. WTF #3.
Colgate-Palmolive bought my beloved Tom’s and surprise surprise they now have an antiperspirant for the first time that contains aluminum (the debated ingredient that may be linked to breast cancer or may just be a lot of chemical to roll up onto your delicate parts). Oh and their mouthwash contains a ‘natural’ ingredient derived from gas and oil, Poloxamer 335 & 407. WTF #4. But they are actually one of the companies doing it the best. While their recent switch to (non-recyclable) plastic toothpaste tubes sent hippies up in arms, they transparently listed customer feedback as the reason for the switch (the aluminum tubes cracked/split apparently) and put a band-aid on the recycling problem by letting you ship them to Maine, where they’ll ship them to Illinois to be made into other plastics. But will you do that? Will I? At least they ditched the cardboard tube box!
Other notable cowboy losses since 2000 include: Burt’s Bees now part of the Clorox manufacturing machine, L’Oreal owns my new favorite The Body Shop, Unilever owns Ben & Jerrys, Coke owns Odwalla and Honest Tea, Danone owns Stoneyfield Farm and Brown Cow, Kellogg owns Kashi, General Mills owns Cascadian Farm, Larabar, and Food Should Taste Good, and Schwepps owns Green & Black Organic Chocolate (this one I was surprised about!). Do you know of others?
Check out the infographic below to see Michigan State’s mapping of where our organic brands really come from and do you own research to see if the products have changed, as the packaging likely hasn’t.