Hey, I’m Jen. I had a professor who once had us stand up in front of everyone to introduce ourselves. She asked the class to take out anything we had that could describe us without words. While my peers fumbled through notebooks, backpacks and purses for iPods and books, I swiftly pulled out a tube of mascara and held it up.
Maybe not the best first impression to give my teacher, but mascara is a big part of my life. Yes I love books, movies, and my family, but mascara is something I just can’t live without. Seriously… I would consider going naked before leaving the house without my beloved cosmetic.
I remember the glorious day I first put it on. It was my first day of seventh grade, my big year, and I needed BIG lashes to go with it. My hair was half up, half down, my purple bedazzled Gap tee was looking fresh and my eyelashes were skyscrapers. It was the first time I looked in the mirror and didn’t feel like a kid.
From that day on I was hooked. And twelve years later, I’m still in love.
In 2008, I made the decision to only use cruelty free products, priding myself on such a conscious decision about makeup. But it wasn’t until I watched a little documentary that I realized how mistaken I was.
The “Story Of Stuff” Project is an amazing tool that helps us realize what we are doing to the planet, our environment and ourselves. I watched their “Story Of Stuff: Cosmetics” and my head almost exploded. The makeup we are putting on our bodies is not safe!
The average woman uses 12 products a day. Those 12 small products contain hundreds of chemicals, less than 20% of which are inspected by the FDA. In fact, include elements that are known to cause cancer, asthma, learning disabilities and infertility. Think about putting that on your face for the next 60 years.
The documentary taught me that there are no regulations on makeup in our country. Since words like “natural”, “herbal” and “organic” have no legal definition when it comes to cosmetics, I set out on a mission to find a beauty line that can help me make the right choices for the planet and my body.
And I did.
I found 100% Pure Cosmetics, a company that uses no chemicals or harsh dyes. Their make up is 100% vegan and is even more surprisingly reasonably priced. 100% Pure offers cosmetics, body washes, shampoos, conditioners, and skin care, and is totally committed to the idea of unadulterated products. Since as much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream, 100% Pure has taken on the task of cosmetics with no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.
As I looked further into 100% Pure I found that they not only had amazing products but great gift sets. I purchased the FRUIT PIGMENTED 3-pc KIT, which includes a tinted moisturizer, the renowned coffee bean caffeine eye cream and the thing I was most looking forward to: black tea mascara. These three full sized products came to $50.00 with free shipping, which I consider reasonable, especially for the quality and peace of mind.
The tinted moisturizer is sheer yet covers small imperfections. It offers SPF, which is so important if you expect to be outside a lot during the day, and provides a quick way to smooth out your complexion. The Coffee Bean Caffeine eye cream smells delicious and has been featured in a bunch of magazines. It’s not an everyday item for me, but on my tired or hung over days it definitely saves me from looking like an extra on “The Walking Dead”.
The black tea mascara was something I was so excited to try and oddly nervous about at the same time. Now that I know how horrible other brands are, what if I didn’t like it? How could I ever go back?
Thankfully, 100% Pure did not disappoint.
This is the perfect daytime mascara. The black pigment is totally there, the lashes are definitely lengthened, although it does take a few coats to get the volume I like.
Overall, I think I’m in LOVE with 100% Pure. I just can’t help myself from trying more and more make up! In fact, I am expecting more 100% Pure in the mail while I write this. I just purchased their “All You Need” gift set and it is pathetic how often I track the shipping.
So if you’re as blind as I was before, make sure you know what you’re putting on your body. Now, I am constantly on the hunt (pun intended) for better and better green makeup products, and if I find any more I promise to share them with Sarah and the world.
About the Author: Jen and Sarah have dabbled in yoga, gone on a few hikes, and seen a lot of improv together. Jen is a teacher, a student, and as you can see from this post, into cosmetics. She grew up in New England but transplanted herself to Los Angeles where she’s started composting, trying out meatless Mondays, and attempting to walk in heels.