Tag Archives: natural

You Could Be Drinking Beaver Anus

The alternate title for this post, given to me by my brother-in-law Lee, was “Food Marketing is Just That”, but I thought the beaver anus would get more attention.

I started thinking about this issue after my Dad bought ‘all natural’ Hillshire Farms pork and we got into a fight when I wouldn’t eat it. I tried to explain to him that ‘all natural’ isn’t a regulated term and doesn’t mean anything, but he had a hard time believing or understanding me. Dad, this post is for you (and everyone that drinks flavored water).
I’m sure you see Natural everywhere – cereal boxes, pork chops, granola bars – but in short, the label does not mean anything and can mean you are eating/drinking some pretty strange things (both petroleum and beaver anal glands are technically from the earth).
Problem 1: Unlike ‘USDA Organic’ and ‘Non-GMO Project Verified’, ‘All Natural’ is not a regulated term and has no agreed-upon definition. From the FDA website:
“From a food science perspective, it is difficult to define a food product that is ‘natural’ because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.”
Problem 2: Due to not having a strict definition, companies often mislead or lie to consumers about products being ‘all natural’. Kashi, Barbara’s, Cargill, and more have settled class action lawsuits when their products were independently tested and GMO and artificial ingredients were found.
Problem 3: Even if an ingredient is ‘natural’, i.e. it does come from the earth in some way, you still might not want to consume it. Flavored soda water is huge right now. Do me a favor and look on the back of your Hansen’s or La Croix – you’ll see ‘natural flavoring’ listed. It’s hard to tell exactly what that is, but one possibility is that Castoreum is used as the natural additive, which comes from a gland in a beaver butt. AHH! This National Geographic article, Beaver Butts Emit Goo Used for Vanilla Flavoring” sums up my thoughts nicely and one of my favorite lines is, “Because of its close proximity to the anal glands, castoreum is often a combination of castor gland secretions, anal gland secretions, and urine.” Delicious!
In summary, don’t buy products marked ‘all natural’ and expect them to be healthy, minimally-processed, GMO- or beaver anus -free. Look for the USDA Organic logo and push back on your grocers and favorite brands to tell you what is in the food and beverages you are putting into your body.
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Where have all the cowboys gone?

My last post about Naked Juice’s $9 mil settlement for false advertising (WTF #1) got me thinking about the brands truly pioneering sustainable products and how a lot of them are no more. These cowboys have mostly been purchased by larger (mostly terrible) companies that change the products, change the ingredients, and change the supply chains all under the guise of reaching the masses. I have no snobbery around my favorite eco-products being offered at Wal-Mart (I have snobbery around not stepping foot in a Wal-Mart but that’s for another day). I actually LOVE the idea of more people being able to buy the products I love and use. More people making conscious choices. Which in theory should add up to more trees saved, less GHGs put into the air, better labor conditions, right?! Unfortunately the reality isn’t quite that rosy.

Since I’m lactose-free soy is part of my diet. When Silk Soymilk was taken over by megatron Dean Foods, they began to use conventional soybeans instead of organic ones WITHOUT CHANGING THE PACKAGING. WTF #2. The same Dean Foods also bought Horizon (what was great organic milk) and now they are being sued by farmers and the Cornucopia Institute for selling fake organic milk, and investigated by the Justice Department. WTF #3.

Colgate-Palmolive bought my beloved Tom’s and surprise surprise they now have an antiperspirant for the first time that contains aluminum (the debated ingredient that may be linked to breast cancer or may just be a lot of chemical to roll up onto your delicate parts). Oh and their mouthwash contains a ‘natural’ ingredient derived from gas and oil, Poloxamer 335 & 407. WTF #4. But they are actually one of the companies doing it the best. While their recent switch to (non-recyclable) plastic toothpaste tubes sent hippies up in arms, they transparently listed customer feedback as the reason for the switch (the aluminum tubes cracked/split apparently) and put a band-aid on the recycling problem by letting you ship them to Maine, where they’ll ship them to Illinois to be made into other plastics. But will you do that? Will I? At least they ditched the cardboard tube box!

Other notable cowboy losses since 2000 include: Burt’s Bees now part of the Clorox manufacturing machine, L’Oreal owns my new favorite The Body Shop, Unilever owns Ben & Jerrys, Coke owns Odwalla and Honest Tea, Danone owns Stoneyfield Farm and Brown Cow, Kellogg owns Kashi, General Mills owns Cascadian Farm, Larabar, and Food Should Taste Good, and Schwepps owns Green & Black Organic Chocolate (this one I was surprised about!). Do you know of others?

Check out the infographic below to see Michigan State’s mapping of where our organic brands really come from and do you own research to see if the products have changed, as the packaging likely hasn’t.

Meanwhile, I’m keeping a desperate hold on to my few remaining favorites Amy’s, Arrowhead Mills, Nature’s Path, and Organic Valley.

Michigan State Organic Industry Structure

Michigan State Organic Industry Structure

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